Mercury Events apply a single-minded philosophy to producing shows that add genuine value to their markets every time they run.

The Wedding Fairs

We have run thirteen consumer wedding shows since we launched in 2012. Our carefully curated, expertly promoted wedding events give tangible return on investment to all stakeholders; such that we have quickly built strong goodwill and loyalty in this valuable show sector.

Across five events in 2014 our exhibitors met over 30,000 brides-to-be and their bridal parties from across the UK.

Our latest show at ExCeL London in April 2015 delivered 8,316 visitors of which 89.7% paid for a ticket – a very high quality audience.


London Bridal Fashion Week

Founded and curated by Alejandra Campos-Morales, the first London Bridal Fashion Week ran to wide acclaim in May 2015. Eighty brands presented their latest collections in the stunning surrounds of Old Billingsgate on the River Thames. Attendance from over a thousand key buyers and influential fashion press from across the globe ensured the event immediately established itself as a key date in the calendar for the bridal fashion community.

Crucially, LBfw injects expertise, quality, competition and choice into the UK’s bridal show market.


The Baby & Toddler Shows

We have been operating in the pregnancy, baby and toddler market since we launched in 2012. Prior to that, Matt and Laura were responsible for The Baby Show.

Our shows provide a highly valuable retail and marketing channel for this specialist sector with limited alternative routes to market. Across four events in 2014 our exhibitors met over 45,000 new and expectant parents.


The National Triathlon Show

Mercury Events have been appointed by Immediate Media to re-invent their long-established 220 Triathlon Show; which sits within their portfolio of sports titles and will continue to be exclusively backed by 220 Triathlon, the UK’s no1 multi-sport website and magazine.

The National Triathlon Show will grow the market for all stakeholders – from the biggest brands in the business to the smallest retailers – the event will provide a platform to engage with and sell to the sport’s core following and, crucially, the many thousands due to compete for the first time in 2016.


Spin – The Cycling Festival

Spin celebrates cycling, fashion, design, innovation and culture. Established in spring 2013 by Alex Daw, the Spin shows have become familiar to cyclists from all walks of life: a progressive alternative to the traditional trade and consumer show model. The event will take place in both London and Manchester in 2016.

Including a dedicated industry and VIP evening followed by a weekend of cycling celebration, Spin – The Cycling Festival gives everyone in the market – from start-up brands to the most prestigious marques – the chance to engage directly with industry decision-makers, retailers, distributors, journalists, bloggers and over 30,000 cycling-centric individuals.


Bluewater Winter Wonderland

We have been running this event on behalf of the owners of Bluewater – Land Securities – since 2011. A brilliant day out for the whole family, Bluewater Winter Wonderland welcomed over 300,000 through the doors in 2014.